Well, Starbucks has announced it’s closing 600 underperforming stores in the United States. The slumping economy is the reasoning behind the recent closures, along with overgrowth. It will be sad not seeing a Starbucks on every corner, and as a caffeine addict, I am mourning the loss of the 600 stores about to close.
You see, my love affair started with Starbucks when the first one (which was in Safeway in Westminster, MD) entered our area in 2002. I went there and tried my first caramel frappuccino and was instantly hooked on their coffee. In between my college classes, I would often go down to the Starbucks with my group of commuter friends, and stand in line for their fabulous frappuccinos, mochas and caramel macchiatos. As of recently, I cut Starbucks out of my diet altogether due to the rising costs, but also, the calories from one frappuccino was hampering my training for my first race in September.
Well, it is my hope that Starbucks will work out a better business plan and start lowering their costs to keep this company afloat. After all, Starbucks was rated one of the best companies to work for and their corporate mission is reflected on global responsibility.
